DETERMINANTS OF CONSUMER PURCHASE INTENTION TOWARD ESSENTIAL OIL-BASED PERFUMES: EVIDENCE FROM SUBANG REGENCY
DOI:
https://doi.org/10.35335/agripreneur.v14i2.6877Keywords:
Consumer, Essential Oils, Natural Perfumes, Purchase IntentionAbstract
The trend of using natural products, including essential oil perfumes, is currently growing in society. However, essential oil perfume producers have not been able to optimize marketing strategies that can attract consumers. Despite this growth, empirical studies that explain consumer purchasing intention and its determining factors for essential oil-based perfumes at the regional level remain limited. This study aims to analyze consumer purchasing intention in essential oil perfumes and the factors that influence it. The study was conducted in Subang Regency from August to December 2025. The approach used was quantitative with a survey method. The sample size in this study was 100 and was determined by accidental sampling technique. The data analysis employed was quantitative descriptive analysis and multiple linear regression analysis. The results of the study indicate that consumer intention in essential oil perfumes is relatively high. Price perception and quality perception have a significant influence on purchasing intention simultaneously. While partially, only price perception has a significant influence on purchasing intention in essential oil perfumes. Scientifically, this study contributes to consumer behavior literature by identifying price perception as a more dominant determinant than quality perception in shaping purchasing intention for natural perfume products in emerging local markets. These findings provide practical implications for essential oil perfume producers in formulating pricing strategies and enchancing product quality.
References
Al Faris, A. N., Seyma, Q. N., Soegiarto Asep, Imsa, M. A., & Abdul. (2025). Pengaruh Kredibilitas Konten TikTok @dokterdetektif terhadap Minat Beli Produk Skincare. MUKASI: Jurnal Ilmu Komunikasi, 4(3), 496–510. https://doi.org/10.54259/mukasi.v4i3.4353
Alghumaidha, G. S. (2024). Natural Solid Perfume dengan Bahan Dasar Minyak Atsiri (Essential Oil). Universitas Sebelas Maret.
Chandra, P. P. B., Efrilia, M., & Handayani, I. A. (2024). Formulasi Sediaan Roll On Aromaterapi Kombinasi Minyak Atsiri Krangean (Litsea cubeba (Lour.) Pers.) dan Minyak Atsiri Lavender (Lavandula angustifoliaMiller. Jurnal Insan Farmasi Indonesia, 7(1), 95–104. https://doi.org/https://doi.org/10.36387/jifi.v7i1.1947
Ditjen Perkebunan. (2020). Kementan Siapkan Subang Kembangkan Serai Wangi.
Eka Putri, L., Kamal, S., Surya, S., Rizal, R., Aprilya Yulfi, N., Rahma Putri, W., & Alhabil, L. (2022). Penyuluhan Pemanfaatan Minyak Atsiri Cengkeh dan Serai sebagai Aromaterapi Aplikasi Parfum Masker. Jurnal Pengabdian Masyarakat Dharma Andalas, 01(01). https://doi.org/10.47233/jpmda.v1i1.609
Ferdinand. (2006). Metode Penelitian Manajemen. Badan Penerbit Universitas Diponegoro.
Fikroh, N., Muhaimin, A. W., & Maulidah, S. (2024). The Influence Of The Marketing Mix On Herbal Coffee Purchase Decision Through Consumer Buying Attitude And Interest As A Title Mediation Variable. Jurnal Ekonomi Pertanian Dan Agribisnis (JEPA), 8(2), 668–676. https://doi.org/10.21776/ub.jepa.2024.008.02.22
Ghozali, I. (2016). Aplikasi Analisis Multivariate Dengan Program IBM SPSS 23 (Edisi 8). Badan Penerbit Universitas Diponegoro.
Handayani, H. C., Risman, R., Diniah, S., & Khair, O. I. (2025). Analisis Studi Kelayakan Bisnis Pada PT Parfume Que Adiwarna. Jurnal Sains, Ekonomi, Manajemen, Akuntansi Dan Hukum, 2(3), 216–222. https://doi.org/10.60126/sainmikum.v2i3.1029
Hanum, A. N., & Sinarasri, A. (2018). Analisis Faktor yang Mempengaruhi Adopsi E Commerce dan Pengaruhnya terhadap Kinerja UMKM (Studi Kasus UMKM di Wilayah Kota Semarang). Maksimum Media Akuntansi Universitas Muhammadiyah Semarang, 8(1), 1–15.
Imtihani, H. N., Permatasari, I. K., Zulfa, I. M., & Yuliarni, F. F. (2024). Pelatihan Pemanfaatan Bunga Telang (Clitoria ternatea L) Menjadi Produk Lip Balm untuk Inovasi Di Kalangan Generasi Z. Jurnal Abdi Masyarakat Kita (ASTA), 4(1), 1–10. https://doi.org/https://doi.org/10.33759/asta.v4i1.442
Indriawati, N., Mandei, J. R., & Jocom, S. G. (2023). Socio-Economic Life Of Patchouli Farmers In Tambarana Village, Poso Pesisir Utara District, Central Sulawesi Province. Agri-Sosioekonomi, 19(1), 129–138. https://doi.org/https://doi.org/10.35791/agrsosek.v19i1.46028
Itamar, S., Utomo, T. P., Fadhallah, E. G., & Al Rasyid, H. (2023). Formulasi Minyak Atsiri (Essential Oil) Cengkeh (Oleum syzygium aromaticum) pada Pembuatan Eau De Parfum. JURNAL KELITBANGAN, 11(2), 211–226. https://doi.org/https://jurnal.balitbangda.lampungprov.go.id/index.php/jip/article/view/398
Jati, K. (2022). Edukasi Manfaat Ekonomi Minyak Atsiri. Prosidingthe4rdSeminar Nasional ADPI Mengabdi Untuk Negeri, 2(2), 2746–1246. https://doi.org/https://doi.org/10.47841/semnasadpi.v4i1.38
Kumbara, V. B. (2021). Determinasi Nilai Pelanggan dan Keputusan Pembelian: Analisis Kualitas Produk, Desain Produk, dan Endorse. JIMT: Jurnal Ilmu Manajemen Terapan, 2(5), 604–630. https://doi.org/https://doi.org/10.31933/jimt.v2i5
Levy, P. S., & Lemeshow, S. (1997). Sampling of Populations?: Methods and Applications (4th ed.). Wiley Publisher.
Pitaloka, K. D. (2022). Analisis Bisnis Ilegal Penjualan Parfum pada Shopee. OSF. https://doi.org/https://doi.org/10.31219/osf.io/jbhy5
Primadina, N. (2021). Parfum Atsiri: Manfaat dan Kelebihan vs Parfum Sintetik: Potensi Bahaya untuk Kesehatan. Minyak Atsiri?: Produksi Dan Aplikasinya Untuk Kesehatan, 122–141. https://doi.org/10.15294/.v0i0.21
Putra, Y. P., Purwanto, H., & Sulistiyowati, L. N. (2022). Kualitas Produk dan Persepsi Harga terhadap Keputusan Pembelian Melalui Minat Beli sebagai Variabel Intervening. MBR (Management and Business Review), 6(1), 69–80. https://doi.org/10.21067/mbr.v6i1.6952
Putri, S. I., Yulianti, E., Saputra, G. G., & Ningrum, H. F. (2022). Faktor Penentu Minat Beli Konsumen Melalui E-Commerce Berbasis Marketplace. JIPB?: Jurnal Ilmiah Poli Bisnis, 14(1). https://doi.org/https://doi.org/10.30630/jipb.v14i1.734
Solihat, K. (2025). Minyak Atsiri Asal Jabar 2025 Makin Diminati Dunia, Masyarakat di Subang Bergairah Tanam Nilam .
Sunarti, Prayoga, A., & Puspitojati, E. (2024). Pengaruh Aroma dan Desain Kemasan terhadap Minat Beli Produk Minyak Serai Wangi (Cymbopogon nardus L.) UMKM Shafaluna, Daerah Istimewa Yogyakarta. Jurnal Agrita: Jurnal Program Studi Agribisnis, 6(2), 165–182. https://doi.org/https://doi.org/10.35194/agri.v6i2.4743
Syafruddin, Euriga, E., & Kusuma, Y. R. (2025). Adoption of Liquid Organic Fertilizer (LOF) from Rabbit Urine to Horticultural Farmers in Alat Village, Hantakan District, Hulu Sungai Tengah Regency. Prosiding Seminar Nasional Politeknik Pembangunan Pertanian Yogyakarta Magelang, 27–38. https://jurnal.polbangtanyoma.ac.id/index.php/pros2025yoma
Tasya, A., Valentini, C., Melsen, F., Flesya, V., & Sinambela, F. A. (2023). Hasil Pengelompokan Konsumen untuk Menentukan Konten Pemasaran Parfum 20 ml. SENTRI: Jurnal Riset Ilmiah, 2, 431–444. https://doi.org/https://doi.org/10.55681/sentri.v2i2.523
Yandi, A., Mahaputra, M. R., & Mahaputra, M. R. (2023). Faktor-Faktor Yang Mempengarui Minat Kunjungan Wisatawan (Literature Review). Jurnal Kewirausahaan Dan Multi Talenta (JKMT), 1, 14–27. https://doi.org/10.38035/jkmt.v1i1
Yulia, M., Safitri, R., & Rahmayulis. (2024). Formulasi Lilin Aromaterapi Kombinasi Minyak Atsiri Sereh Wangi (Cymbopogon nardus) Dan Minyak Atsiri Nilam (Pogostemon cablin). SITAWA?: Jurnal Farmasi Sains Dan Obat Tradisional, 3(1), 18. https://doi.org/https://doi.org/10.62018/sitawa.v3i1.74
