The effect of social-media-influencer-popularity on purchase-intention of a fashion-product through emotional attachment
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Published:
Feb 28, 2024
Keywords:
Emotional Attachment, Purchase Intention, Social Media Influencer Popularity
Section
Economy
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Abstract
This research aims to determine the effect of social media influencer popularity on the purchase intention of a fashion product through emotional attachment. The sample in this research is the general public, who have social media and intend tsso buy fashion products by looking at the popularity of influencers. The number of samples used in this research was 170 respondents. The sampling method uses a purposive sampling technique. Data analysis in this research uses Partial Least Square (PLS). The results of this research show that the popularity of social media influencers has a positive influence on emotional attachment. Emotional attachment has a positive influence on purchase intention. The popularity of social media influencers has a positive influence on purchase intentions. and emotional attachment has a mediating influence on the relationship between social media influencer popularity and purchase intention
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How to Cite
Putri, N. A. . and Putra, H. B. (2024) “The effect of social-media-influencer-popularity on purchase-intention of a fashion-product through emotional attachment”, Jurnal Mantik, 7(4), pp. 3282-3291. doi: 10.35335/mantik.v7i4.4713.
References
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Annie Jin, S.-A., & Phua, J. (2014). Following celebrities’ tweets about brands: The impact of Twitter-based electronic word-of-mouth on consumers source credibility perception, buying intention, and social identification with celebrities. Journal of Advertising, 43(2), 181–195. https://doi.org/10.1080/00913367.2013.827606
Asshidin, N. H., Abidin, N., & Borhan, H. B. (2016). Perceived Quality and Emotional Value that Influence Consumer’s Purchase Intention towards American and Local Products. Procedia Economics and Finance, 35, 639–643. https://doi.org/10.1016/s2212-5671(16)00078-2
Azevedo, G., Oliveira, J., Marques, R., & Ferreira, A. (2018). Handbook of Research on Modernization and Accountability in Public Sector Management.
Bagozzi, R. P., Gopinath, M., & Nyer, P. U. (1999). The Role of Emotions in Marketing. In Journal of the Academy of Marketing Science (Vol. 27, Issue 2).
Barhemmati, N., & Ahmad, A. (2015). Effects of Social Network Marketing (SNM) on Consumer Purchase Behavior through Customer Engagement. Journal of Advanced Management Science, 307–311. https://doi.org/10.12720/joams.3.4.307-311
Bergkvist, L., & Zhou, K. Q. (2016). Celebrity endorsements: A literature review and research agenda. International Journal of Advertising, 35(4), 642–663. https://doi.org/10.1080/02650487.2015.1137537
Berry, L. L. (2000). Cultivating Service Brand Equity.
Casaló, L. V., Flavián, C., & Ibáñez-Sánchez, S. (2020). Influencers on Instagram: Antecedents and consequences of opinion leadership. Journal of Business Research, 117, 510–519. https://doi.org/10.1016/j.jbusres.2018.07.005
De Veirman, M., Cauberghe, V., & Hudders, L. (2017). Marketing through instagram influencers: The impact of number of followers and product divergence on brand attitude. International Journal of Advertising, 36(5), 798–828. https://doi.org/10.1080/02650487.2017.1348035
Djafarova, E., & Rushworth, C. (2017). Exploring the credibility of online celebrities’ Instagram profiles in influencing the purchase decisions of young female users. Computers in Human Behavior, 68, 1–7. https://doi.org/10.1016/j.chb.2016.11.009
Fernandez, R., & Castillo, D. (2021). How social media influencers affect behavioural intentions towards recommended brands: the role of emotional attachment and information value. Journal of Marketing Management, 37(11–12), 1123–1147. https://doi.org/10.1080/0267257X.2020.1866648
Folkvord, F., Bevelander, K. E., Rozendaal, E., & Hermans, R. (2019). Children’s bonding with popular YouTube vloggers and their attitudes toward brand and product endorsements in vlogs: an explorative study. Young Consumers, 20(2). https://doi.org/10.1108/YC-12-2018-0896
Glucksman, M. (2017). thr rise of social media influencer marketing on lifestyle branding?: a case study of lucie fink.
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2014). Multivariate data analysis.
Hazan, C., & Shaver, P. R. (2014). Attachment as an Organizational Framework for Research on Close Relationships. Psychological Inquiry, 5(1), 1–22. https://doi.org/10.1207/s15327965pli0501_1
Herviani, V., Hadi, P., & Nobelson. (2020). Analisis Pengaruh Trust,E-Wom,dan Sosial Media Influencer Terhadap Keputusan Pembelian Lipstik Pixy.
Hill, S. R., Troshani, I., & Chandrasekar, D. (2017). Signalling Effects of Vlogger Popularity on Online Consumers. Journal of Computer Information Systems, 60(1), 76–84. https://doi.org/10.1080/08874417.2017.1400929
Hollebeek, L. D. (2011). Demystifying customer brand engagement: Exploring the loyalty nexus. In Journal of Marketing Management (Vol. 27, Issues 7–8, pp. 785–807). https://doi.org/10.1080/0267257X.2010.500132
Hsu, C.-L., Lin, J. C.-C., & Chiang, H.-S. (2013). The effects of blogger recommendations on customers’ online shopping intentions. Internet Research, 23(1), 69–88. https://doi.org/10.1108/10662241311295782
Jia, X., Alvi, A. K., Nadeem, M. A., Akhtar, N., & Zaman, H. M. F. (2022). Impact of Perceived Influence, Virtual Interactivity on Consumer Purchase Intentions Through the Path of Brand Image and Brand Expected Value. Frontiers in Psychology, 13. https://doi.org/10.3389/fpsyg.2022.947916
Ki, C. W. ‘Chloe,’ & Kim, Y. K. (2019). The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic. Psychology and Marketing, 36(10), 905–922. https://doi.org/10.1002/mar.21244
Kim, D. Y., & Kim, H.-Y. (2021). Trust me, trust me not: A nuanced view of influencer marketing on social media. Journal of Business Research, 134, 223–232. https://doi.org/10.1016/j.jbusres.2021.05.024
Kowalczyk, C. M., & Pounders, K. R. (2016). Transforming celebrities through social media: the role of authenticity and emotional attachment. Journal of Product and Brand Management, 25(4), 345–356. https://doi.org/10.1108/JPBM-09-2015-0969
Ladhari, R., Massa, E., & Skandrani, H. (2020). YouTube vloggers’ popularity and influence: The roles of homophily, emotional attachment, and expertise. Journal of Retailing and Consumer Services, 54. https://doi.org/10.1016/j.jretconser.2019.102027
Lin, C.-L., & Kao, H.-Y. (2010). Blog Popularity Mining Using Social Interconnection Analysis. ACM International Conference Proceeding Series, 198. https://doi.org/10.1145/1190183.1190193
Liu, Jiang, C., Lin, Z., Ding, Y., Duan, R., & Xu, Z. (2015). Identifying effective influencers based on trust for electronic word-of-mouth marketing: A domain-aware approach. Information Sciences, 306, 34–52. https://doi.org/10.1016/j.ins.2015.01.034
Lou, C., & Yuan, S. (2019). Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media. Journal of Interactive Advertising, 19(1), 58–73. https://doi.org/10.1080/15252019.2018.1533501
Munnukka, J., Maity, D., Reinikainen, H., & Luoma-aho, V. (2019). “Thanks for watching”. The effectiveness of YouTube vlogendorsements. Computers in Human Behavior, 93, 226–234. https://doi.org/10.1016/j.chb.2018.12.014
Ohanian. (1991). The Impact of Celebrity Sponkespersons Perceived Image on Consumers Intention to Purchase.
Putra, H. B., Pradita, N., & Hayuningtias, K. A. (2020). Prediksi Niat Penggunaan Aplikasi dan Permainan Daring Freemium Versi Berbayar Dengan Menggunakan Model TPB. Managament Insight: Jurnal Ilmiah Manajemen, 15(2), 130–143. https://doi.org/10.33369/insight.15.2.130-143
Putri, R. R., & Aquinia, A. (2023). SEIKO?: Journal of Management & Business Pengaruh Celebrity Endorsement, Social Media Marketing, dan Brand Image terhadap Purchase Intention Produk Wardah di Kota semarang. SEIKO?: Journal of Management & Business, 6(1), 390–398.
Sakib, M. N., Zolfagharian, M., & Yazdanparast, A. (2020). Does parasocial interaction with weight loss vloggers affect compliance? The role of vlogger characteristics, consumer readiness, and health consciousness. Journal of Retailing and Consumer Services, 52. https://doi.org/10.1016/j.jretconser.2019.01.002
Shahid, Z., Hussain, T., & Azafar, F. (2017). The Impact of Brand Awareness on The Consumers’ Purchase Intention. In An International Peer-reviewed Journal (Vol. 33). www.iiste.org
Sukma, D. R. A., Putra, H. B., & Sutejo, B. (2023). Sikap, Norma Subjektif, dan Kontrol Perilaku Terhadap Niat Membeli Produk Kosmetik Halal oleh Konsumen Muda. Journal of Management and Bussines (JOMB), 5(1), 833–851. https://doi.org/10.31539/jomb.v5i1.5785
Sukoco, B. M., & Hartawan, R. A. (2011). pengaruh pengalaman dan keterkaitan emosional pada merk terhadap loyalitas konsumen. Manajemen Teori Dan Terapan, 1–12.
Thomson, M. (2006). Human Brands: Investigating Antecedents to Consumers’ Strong Attachments to Celebrities. Journal of Marketing, 70, 104–119. http://www.marketingpower.com/jmblog.
Thomson, M., MacInnis, D. J., & Park, C. W. (2005). The ties that bind: Measuring the strength of consumers’ emotional attachments to brands. Journal of Consumer Psychology, 15(1), 77–91. https://doi.org/10.1207/s15327663jcp1501_10
Ulfa, M., & Utami, S. (2017). Pengaruh Kredibilitas Merek Terhadap Niat Beli Konsumen Dengan Variabel Decision Convenience Sebagai Pemediasi Pada Maskapai Penerbangan Airasia Di Banda Aceh. In Jurnal Ilmiah Mahasiswa Ekonomi Manajemen (Vol. 2, Issue 3).
Vrontis, D., Makrides, A., Christofi, M., & Thrassou, A. (2021). Social media influencer marketing: A systematic review, integrative framework and future research agenda. International Journal of Consumer Studies, 45(4), 617–644. https://doi.org/10.1111/ijcs.12647
Yang, H. C., & Wang, Y. (2015). Social Sharing of Online Videos: Examining American Consumers’ Video Sharing Attitudes, Intent, and Behavior. Psychology and Marketing, 32(9), 907–919. https://doi.org/10.1002/mar.20826
Zhang, K. Z. K., Barnes, S. J., Zhao, S. J., & Zhang, H. (2018). Can consumers be persuaded on brand microblogs? An empirical study. Information and Management, 55(1), 1–15. https://doi.org/10.1016/j.im.2017.03.005
Al-Natour, S., Benbasat, I., & Cenfetelli, R. (2011). The adoption of online shopping assistants: Perceived similarity as an antecedent to evaluative beliefs. Journal of the Association for Information Systems, 12(5), 347–374. https://doi.org/10.17705/1jais.00267
Annie Jin, S.-A., & Phua, J. (2014). Following celebrities’ tweets about brands: The impact of Twitter-based electronic word-of-mouth on consumers source credibility perception, buying intention, and social identification with celebrities. Journal of Advertising, 43(2), 181–195. https://doi.org/10.1080/00913367.2013.827606
Asshidin, N. H., Abidin, N., & Borhan, H. B. (2016). Perceived Quality and Emotional Value that Influence Consumer’s Purchase Intention towards American and Local Products. Procedia Economics and Finance, 35, 639–643. https://doi.org/10.1016/s2212-5671(16)00078-2
Azevedo, G., Oliveira, J., Marques, R., & Ferreira, A. (2018). Handbook of Research on Modernization and Accountability in Public Sector Management.
Bagozzi, R. P., Gopinath, M., & Nyer, P. U. (1999). The Role of Emotions in Marketing. In Journal of the Academy of Marketing Science (Vol. 27, Issue 2).
Barhemmati, N., & Ahmad, A. (2015). Effects of Social Network Marketing (SNM) on Consumer Purchase Behavior through Customer Engagement. Journal of Advanced Management Science, 307–311. https://doi.org/10.12720/joams.3.4.307-311
Bergkvist, L., & Zhou, K. Q. (2016). Celebrity endorsements: A literature review and research agenda. International Journal of Advertising, 35(4), 642–663. https://doi.org/10.1080/02650487.2015.1137537
Berry, L. L. (2000). Cultivating Service Brand Equity.
Casaló, L. V., Flavián, C., & Ibáñez-Sánchez, S. (2020). Influencers on Instagram: Antecedents and consequences of opinion leadership. Journal of Business Research, 117, 510–519. https://doi.org/10.1016/j.jbusres.2018.07.005
De Veirman, M., Cauberghe, V., & Hudders, L. (2017). Marketing through instagram influencers: The impact of number of followers and product divergence on brand attitude. International Journal of Advertising, 36(5), 798–828. https://doi.org/10.1080/02650487.2017.1348035
Djafarova, E., & Rushworth, C. (2017). Exploring the credibility of online celebrities’ Instagram profiles in influencing the purchase decisions of young female users. Computers in Human Behavior, 68, 1–7. https://doi.org/10.1016/j.chb.2016.11.009
Fernandez, R., & Castillo, D. (2021). How social media influencers affect behavioural intentions towards recommended brands: the role of emotional attachment and information value. Journal of Marketing Management, 37(11–12), 1123–1147. https://doi.org/10.1080/0267257X.2020.1866648
Folkvord, F., Bevelander, K. E., Rozendaal, E., & Hermans, R. (2019). Children’s bonding with popular YouTube vloggers and their attitudes toward brand and product endorsements in vlogs: an explorative study. Young Consumers, 20(2). https://doi.org/10.1108/YC-12-2018-0896
Glucksman, M. (2017). thr rise of social media influencer marketing on lifestyle branding?: a case study of lucie fink.
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2014). Multivariate data analysis.
Hazan, C., & Shaver, P. R. (2014). Attachment as an Organizational Framework for Research on Close Relationships. Psychological Inquiry, 5(1), 1–22. https://doi.org/10.1207/s15327965pli0501_1
Herviani, V., Hadi, P., & Nobelson. (2020). Analisis Pengaruh Trust,E-Wom,dan Sosial Media Influencer Terhadap Keputusan Pembelian Lipstik Pixy.
Hill, S. R., Troshani, I., & Chandrasekar, D. (2017). Signalling Effects of Vlogger Popularity on Online Consumers. Journal of Computer Information Systems, 60(1), 76–84. https://doi.org/10.1080/08874417.2017.1400929
Hollebeek, L. D. (2011). Demystifying customer brand engagement: Exploring the loyalty nexus. In Journal of Marketing Management (Vol. 27, Issues 7–8, pp. 785–807). https://doi.org/10.1080/0267257X.2010.500132
Hsu, C.-L., Lin, J. C.-C., & Chiang, H.-S. (2013). The effects of blogger recommendations on customers’ online shopping intentions. Internet Research, 23(1), 69–88. https://doi.org/10.1108/10662241311295782
Jia, X., Alvi, A. K., Nadeem, M. A., Akhtar, N., & Zaman, H. M. F. (2022). Impact of Perceived Influence, Virtual Interactivity on Consumer Purchase Intentions Through the Path of Brand Image and Brand Expected Value. Frontiers in Psychology, 13. https://doi.org/10.3389/fpsyg.2022.947916
Ki, C. W. ‘Chloe,’ & Kim, Y. K. (2019). The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic. Psychology and Marketing, 36(10), 905–922. https://doi.org/10.1002/mar.21244
Kim, D. Y., & Kim, H.-Y. (2021). Trust me, trust me not: A nuanced view of influencer marketing on social media. Journal of Business Research, 134, 223–232. https://doi.org/10.1016/j.jbusres.2021.05.024
Kowalczyk, C. M., & Pounders, K. R. (2016). Transforming celebrities through social media: the role of authenticity and emotional attachment. Journal of Product and Brand Management, 25(4), 345–356. https://doi.org/10.1108/JPBM-09-2015-0969
Ladhari, R., Massa, E., & Skandrani, H. (2020). YouTube vloggers’ popularity and influence: The roles of homophily, emotional attachment, and expertise. Journal of Retailing and Consumer Services, 54. https://doi.org/10.1016/j.jretconser.2019.102027
Lin, C.-L., & Kao, H.-Y. (2010). Blog Popularity Mining Using Social Interconnection Analysis. ACM International Conference Proceeding Series, 198. https://doi.org/10.1145/1190183.1190193
Liu, Jiang, C., Lin, Z., Ding, Y., Duan, R., & Xu, Z. (2015). Identifying effective influencers based on trust for electronic word-of-mouth marketing: A domain-aware approach. Information Sciences, 306, 34–52. https://doi.org/10.1016/j.ins.2015.01.034
Lou, C., & Yuan, S. (2019). Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media. Journal of Interactive Advertising, 19(1), 58–73. https://doi.org/10.1080/15252019.2018.1533501
Munnukka, J., Maity, D., Reinikainen, H., & Luoma-aho, V. (2019). “Thanks for watching”. The effectiveness of YouTube vlogendorsements. Computers in Human Behavior, 93, 226–234. https://doi.org/10.1016/j.chb.2018.12.014
Ohanian. (1991). The Impact of Celebrity Sponkespersons Perceived Image on Consumers Intention to Purchase.
Putra, H. B., Pradita, N., & Hayuningtias, K. A. (2020). Prediksi Niat Penggunaan Aplikasi dan Permainan Daring Freemium Versi Berbayar Dengan Menggunakan Model TPB. Managament Insight: Jurnal Ilmiah Manajemen, 15(2), 130–143. https://doi.org/10.33369/insight.15.2.130-143
Putri, R. R., & Aquinia, A. (2023). SEIKO?: Journal of Management & Business Pengaruh Celebrity Endorsement, Social Media Marketing, dan Brand Image terhadap Purchase Intention Produk Wardah di Kota semarang. SEIKO?: Journal of Management & Business, 6(1), 390–398.
Sakib, M. N., Zolfagharian, M., & Yazdanparast, A. (2020). Does parasocial interaction with weight loss vloggers affect compliance? The role of vlogger characteristics, consumer readiness, and health consciousness. Journal of Retailing and Consumer Services, 52. https://doi.org/10.1016/j.jretconser.2019.01.002
Shahid, Z., Hussain, T., & Azafar, F. (2017). The Impact of Brand Awareness on The Consumers’ Purchase Intention. In An International Peer-reviewed Journal (Vol. 33). www.iiste.org
Sukma, D. R. A., Putra, H. B., & Sutejo, B. (2023). Sikap, Norma Subjektif, dan Kontrol Perilaku Terhadap Niat Membeli Produk Kosmetik Halal oleh Konsumen Muda. Journal of Management and Bussines (JOMB), 5(1), 833–851. https://doi.org/10.31539/jomb.v5i1.5785
Sukoco, B. M., & Hartawan, R. A. (2011). pengaruh pengalaman dan keterkaitan emosional pada merk terhadap loyalitas konsumen. Manajemen Teori Dan Terapan, 1–12.
Thomson, M. (2006). Human Brands: Investigating Antecedents to Consumers’ Strong Attachments to Celebrities. Journal of Marketing, 70, 104–119. http://www.marketingpower.com/jmblog.
Thomson, M., MacInnis, D. J., & Park, C. W. (2005). The ties that bind: Measuring the strength of consumers’ emotional attachments to brands. Journal of Consumer Psychology, 15(1), 77–91. https://doi.org/10.1207/s15327663jcp1501_10
Ulfa, M., & Utami, S. (2017). Pengaruh Kredibilitas Merek Terhadap Niat Beli Konsumen Dengan Variabel Decision Convenience Sebagai Pemediasi Pada Maskapai Penerbangan Airasia Di Banda Aceh. In Jurnal Ilmiah Mahasiswa Ekonomi Manajemen (Vol. 2, Issue 3).
Vrontis, D., Makrides, A., Christofi, M., & Thrassou, A. (2021). Social media influencer marketing: A systematic review, integrative framework and future research agenda. International Journal of Consumer Studies, 45(4), 617–644. https://doi.org/10.1111/ijcs.12647
Yang, H. C., & Wang, Y. (2015). Social Sharing of Online Videos: Examining American Consumers’ Video Sharing Attitudes, Intent, and Behavior. Psychology and Marketing, 32(9), 907–919. https://doi.org/10.1002/mar.20826
Zhang, K. Z. K., Barnes, S. J., Zhao, S. J., & Zhang, H. (2018). Can consumers be persuaded on brand microblogs? An empirical study. Information and Management, 55(1), 1–15. https://doi.org/10.1016/j.im.2017.03.005
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