The Effect of Country of Origin and Perceived Quality on Buying Interest (Study on Consumers of Honda Motorcycles in Majalengka Regency)
Main Article Content
Abstract
This study aims to determine how the effect of country of origin and perceived quality on consumer buying interest in Honda motorcycles in Majalengka Regency, either partially or simultaneously. The research method uses a survey method with a descriptive and verification approach. The total population in this study is the people in Majalengka Regency. The sample used in this study were 100 respondents, the test instrument used in this study was the validity test and the reliability test. Analysis of the data used in this study is the classical assumption test, multiple regression analysis, coefficient of determination, and hypothesis testing. For the partial test using the t test and for the simultaneous test using the F test. The results show that the country of origin has a positive and significant effect on buying interest. This means that the better the country of origin, the higher the buying interest in Honda motorcycle consumers. Perceived quality has a positive and significant effect on buying interest. This means that the better the perceived quality, the higher the buying interest in Honda motorcycle consumers. Country of origin and perceived quality have a positive and significant effect on buying interest. This means that the better the country of origin and perceived quality, the higher the buying interest in Honda motorcycle consumers.
Downloads
Article Details
Donni Juni Priansa. (2017). Komunikasi Pemasaran Terpadu Pada Era Media Sosial. Pustaka Setia.
Endro Arifin dan Achmad Fachrodji. (2015). Pengaruh Persepsi Kualitas produk, Citra Merek Dan Promosi Terhadap Minat Beli Konsumen Ban Achilles Di Jakarta Selatan. Jurnal. Universitas Airlangga Surabaya. Vol. 5. No. 1. Hal. 124-143.
Gun Gun Gumelar. (2018). Pengaruh Brand Equity dan Country of Origin Terhadap Minat Beli Produk Smartphone Samsung (Studi Pada Mahasiswa Fakultas Ekonomi Universitas Majalengka). Jurnal. Fakultas Ekonomika Dan Bisnis Universitas Majalengka. Vol. 1. No. 1. Hal. 19-35.
Harman Malau. (2018). Manajemen Pemasaran Teori Dan Aplikasi Pemasaran Era Tradisional Sampai Era Modernisasi Global. Bandung:Alfabeta.
Hendra Irawan. (2017). Pengaruh Country Of Origin Dan Brand Image Terhadap Keputusan Pembelian Produk Smartphone Oppo (Studi Pada Mahasiswa Universitas Majalengka). Skripsi. Fakultas Ekonomika Dan Bisnis Universitas Majalengka.
Imam Ghozali. (2018). Aplikasi Analisis Multivariate Dengan Program IBM SPSS 25. Semarang:Badan Penerbit Universitas Diponegoro.
I Putu Gede Handre Heryantana. (2015). Pengaruh Celebrity Endorser, Brand Image Dan Persepsi Kualitas Terhadap Minat Beli Sepeda Motor Honda Scoopy Di Kota Denpasar. Jurnal. Fakultas Ekonomi Dan Bisnis Universitas Udayana (Unud) Bali Indonesia. Vol. 4. No 9. Hal. 2806-2830.
Irena Nur Aeni. (2019). Pengaruh Promosi Dan Desain Produk Terhadap Keputusan Pembelian Hamphone Xiomi Pada Mahasiswa Fakultas Ekonomika Dan Bisnis Universitas Majalengka. Skripsi. FEB Universitas Majalengka
Jabin Franciosa. (2014). Pengaruh Perceived Quality Terhadap Attitude Toward Brand Pada Pengguna Smartphone Samsung Di Surabaya. Jurnal. Program Manajemen Pemasaran Universitas Kristen Petra. Vol. 2 . No. 1. Hal. 1-7.
Kadek Pratita Yanthi. (2015). Pengaruh Country Of Origin, Brand Image, dan Perceived Quality Terhadap Minat Beli Sepeda Motor Honda Beat di Kota Denpasar. Jurnal. Fakultas Ekonomi Dan Bisnis Universitas Udayana (Unud) Bali Indonesia. Vol. 4. No. 11. Hal. 3852-3881.
Maulidah Pertami. (2019). Pengaruh Country Of Origin Dan Brand Image Terhadap Minat Beli (Studi Pada Konsumen Sepeda Motor Honda Di Kabupaten Majalengka. Skripsi. Fakultas Ekonomika Dan Bisnis Universitas Majalengka.
Sugiyono. (2016). Metode Penelitian Manajemen.Bandung:Alfabeta.
(2017). Statistika Untuk Penelitian. Bandung:Alfabeta.
Tyas Purwitasari. (2018). Pengaruh Merek Dan Negara Asal (Country Of Origin) Terhadap Keputusan Pembelian (Survei Kepada Mahasiswa Pengguna Oppo atau Samsung Smartphone Di Fakultas Ilmu Administrasi Angkatan Tahun 2013-2015). Jurnal. Fakultas Ilmu Administrasi Universitas Brawijaya Malang. Vol. 61. No. 1. Hal. 100-108.
Yani Dwi Apriyani. (2019). Pengaruh Perceived Quality Dan Brand Loyalty Terhadap Keputusan Pembelian Produk Carvil (Studi Pada Konsumen Toko Carvil Jatitujuh). Skripsi. Fakultas Ekonomika Dan Bisnis Universitas Majalengka.
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.